On November 20th, shangri-la hotel in ningbo YongCheng hall, jiao Chen, chairman of ms Wang Jianjun on the BBS as a representative of the hku alumni "transformation and innovation" enterprise culture driven to share. Wang dong jiao Chen group, establish a "family culture" as the core of enterprise culture; Create a transformation and innovation as the two wheels, with enterprise culture as the main shaft development dynamic model of a car. Both exchange and sharing with you, wang dong thought: the transformation and innovation enterprise culture is one of the key factors of success, because the enterprise culture to the transformation of innovation plays a supporting and promoting role. Transformation and innovation, the first to focus on macro policy and the enterprise the effects of the change of external environment to the enterprise, but also according to the characteristics of the enterprise itself and development needs, make rapid reaction to this effect. At the same time we also realize that the transformation and innovation of the enterprise contains both the revolutionary change, also includes those in the idea, pattern, and even in the way that a shift. So focusing on those subversive transformation and innovation, also attaches great importance to the specific, tiny aspect transformation and innovation.

 In the world economy under the background of globalization and flat, China is also the globalization of the brand mark. In both domestic and international market, Chinese enterprises without exception, in the face of global enterprise competition. In order to occupy the global market and maintain long-term competitive advantage, Chinese enterprises must have a global operation and management of field of vision, knowledge and experience, to further improve its operation and management level. Enterprise should from the thought idea, management system, profit model, capital operation, enterprise culture and so on up to the international excellent enterprise, make it accord with the international first-class standard, the top global companies.